It started with one loyal client.
Decades of trust. A lifetime of advice.
Then — one moment of transition.
Within 36 months, that firm lost nearly 40% of its assets under management.
The Slow Leak That Kills AUM
Firm A had done everything right — on the surface.
They’d built deep client relationships. Managed portfolios responsibly. Guided families through milestones.
But when a key client passed away, they weren’t prepared for what came next.
There was no structured process for intergenerational engagement.
No system to help adult children or beneficiaries understand the plan, the people, or the purpose behind it.
So when the estate settled, the wealth — and the trust — began to leave.
- The children moved assets elsewhere.
- New advisers entered the picture.
- Relationships quietly dissolved.
By the end of three years, 40% of their managed assets were gone.
Not because they were bad advisers.
Because they didn’t have a framework for continuity.
The Other Path: Firm B
Firm B saw the same risk — and acted early.
Before any crisis, they partnered with Podplan to build a proactive wealth transfer system. Together, they connected every generation — clients, spouses, adult children, and other inheritors — through shared planning, understanding, and communication.
So when transitions happened, they weren’t reacting.
They were ready.
The family felt supported.
The adviser-client relationship stayed intact.
And the firm’s AUM stayed where it belonged.
The Data Is Clear — and It’s Brutal
Research shows that up to 60% of inherited wealth leaves the original adviser within one year of a client’s death.
That’s not a talent problem.
That’s a system problem.
- Firm A reacted.
- Firm B designed for continuity.
The difference wasn’t luck. It was structure.
What Podplan Does for Wealth Management Firms
Podplan helps advice firms build and protect intergenerational relationships before the wealth transfer moment arrives.
Our platform gives clients a secure, guided space to prepare for later-life decisions — and share access with up to four family members. Those family members become engaged, informed, and visible — creating warm, compliant referral paths back to your firm.
The result:
- Stronger family engagement before transition.
- Higher retention of intergenerational assets.
- A clear, scalable system for continuity.
Because protecting wealth isn’t just about managing assets.
It’s about preserving trust that lasts for generations.
If your firm is thinking about how to better protect — or retain — intergenerational wealth, let’s talk.
Podplan helps firms turn a single relationship into a multi-generational client ecosystem.
